If you don’t have comms data to back up your recommendations, you’re standing on shaky legs when you ask for investment. Your pitches are basically, “we think” or “we assume discussions.
When we shift from the illusion of work/life balance and towards prioritization, we remove a significant mental load.
In corporate cultures, giving up your space is often praised as “collaborative support” or teamwork. Companies love a hero, but you’re really relinquishing your agency.
Even if we ultimately land on a familiar path, by engaging our curiosity muscle, we’ve signaled to ourselves– and to others– that other possibilities exist.
If your team or organization can easily connect their day-to-day work to a broader goal, they work more confidently, make decisions more quickly, and can prioritize their tasks and investments more effectively.
Having a clear picture of what “success” looks like for you – both in the shorter and longer terms – is important.
The clearer your core values, the easier decision making can become, and if a work or personal decision comes down to choosing between two core values, you’ll know that either way, your decision will be aligned with – and guided by – something you deeply care about.
My first piece of advice to folks questioning their next step is: listen deeply to yourself
At least twice a week, I’m asked for advice from both seasoned and junior comms pros about consulting, coaching, balance, or a mix thereof. So, in celebration of CommsLede’s tenth anniversary, l’ll share ten lessons I’ve learned over the last decade.
